If you run any sort of ads and you’re struggling to get new clients, I can GUARANTEE you it’s due to this one thing.

It’s not your product, your product is fine. 

It’s not your price, you don’t have to offer any more discounts. 

It’s not even your website, it’s (probably) good enough. 

It’s…….

Your Headline. The start of your ad. The “title”, if you will. 

Your headline can genuinely, truly make or break your ad. 

As a marketing consultant, oftentimes the ONLY thing I did was just fix the headline of the ad and it magically got more conversions. 

I can’t tell you how many times I’ve been branded as a ‘genius’ because of this. 

But I’m no genius. I just know simple marketing. 

Become A Marketing Genius By Doing This

Building a solid headline all boils down to this:

Want to get my attention in a train station? Call my name!

The worst way to do that is to say something bland and lame. You will NEVER reach me.

What does this have to do with ads?

Well, if you want to force your prospects to stop scrolling and read your ad, you need to step into the conversation already going on in their mind. 

And the best way to do that is to write something your target audience absolutely wants.

If you’re a chiropractor, your target audience is most likely people with back problems. So your headline should be: “Does Your Back Hurt?” 

If my back actually hurts, that would DEFINITELY stop me in my tracks and force me to read the ad.

Ok… But How Do I Actually Do This?

The easiest way to teach you is to show you some examples. 

Check out these poor headlines and compare them to the better ones. 

Plumber Ad:

Poor headline: Meet our lead plumber! He has 15 years of experience and will solve all your plumbing needs!

Better headline: Same-day plumber in X location. We come within 60 minutes of your call… or you pay nothing. 

Fitness Ad:

Poor headline: Online Fitness and Nutrition Package

Better headline: How to get your perfect summer body without starving yourself.

Dental Ad:

Poor headline: We have been in business for 30 years serving the community. We love all our patients and are fully certified.

Better headline: Get rid of coffee and nicotine stains on your teeth, quickly and easily.

What you can notice in all of the good headlines is that they tell you something you want as a prospect.

They give you a promise, something that is interesting to you. Not something generic or bland.

It’s great that the plumber has 15 years of experience and is certified, but honestly? Nobody cares. They just want to have their problem fixed fast. 

So…

Start thinking about what your customer ACTUALLY cares about… and write that as your headline. 

It’s that simple. 

If you want to see how I can write solid headlines for your ads, feel free to get in touch. Fill out the form HERE and one of my team members will be in touch to see if we’re a good match.