The Truth About Mass Marketing and Why It’s Pushing Away Your Perfect Customer
Oct 8, 2024
2 min read
Most businesses fall into the trap of mass marketing—and they don’t even realize it.
Sure, mass marketing won’t bankrupt you, but it’s like leaving piles of cash on the table. And who can afford to do that?
What’s This Deadly Mass Marketing Trap? And How Can You Avoid It?
It’s not your fault, but it’s time to fix it.
We’ve all been brainwashed by mass marketing since we were kids. You’ve seen it plastered across TV—massive brands throwing millions of dollars at their ads like it’s pocket change.
But let’s face it—you’re not Coca-Cola.
Remember that talking chameleon from the insurance ad?
Or the catchy “Like a good neighbor, State Farm is there” jingle you can’t un-hear?
Those companies can afford to blanket the market and not sweat the results, because their message is aimed at everyone. They just hope it lands on the right people.
But here’s the dirty little secret…
Spray-and-pray marketing only works if you have millions to burn.
For the Rest of Us?
It’s like handing a chimpanzee a machine gun and hoping for the best—chaotic, wasteful, and worst of all, you’re missing out on your perfect customer.
Here’s the cold hard truth: If you talk to everyone, you connect with no one.
How to Stop Shooting Blanks and Start Pulling In Your Perfect Customer
It’s easier than you think. So easy, it’s almost scary. Ready for the magic trick?
You need to truly understand your customer’s biases.
They need to feel like you get them. They should see your ad and think, “Holy sh*t, this ad was written just for me.”
Heres how you do it ! (No Creepy Stalking Required—But It’s Close)
You’ve gotta do your homework. And I don’t mean a lazy Google search. I mean dig deep into your customer’s world. Find out:
Where do they hang out? Online? At the local coffee shop? The comic book store?
How do they talk? Are they formal, or do they throw slang around like confetti?
What’s their income? We talking ramen or steak dinners?
Where do they live? Downtown lofts? Suburbs? Off-grid in a van?
Do they have kids, pets, or both?
What political party do they support? Yep, it matters more than you think.
You need to get inside their heads—without creeping them out.
When they see your ad, they should feel like the stars aligned just for them. Like the universe whispered, “Hey, this is for you.”
Ditch the Dancing Clowns and Guessing Games
No more spraying and praying. No more mass-market gimmicks. It’s time for targeted messages that speak directly to your perfect customer.
Trust me, your business will thank you.
WHATS NEXT ?
In the next article, I’ll show you exactly how to turn all that research into action—step by step—so you can effortlessly start attracting your perfect client.
Jorge
P.S. Curious to know how we can attract your perfect customer? Get in touch—no pressure, no sales pitch, no jordan belfort type manipulation. If we’re a good fit, we’ll hit the ground running. If not, no worries and no hard feelings. Click HERE