In this article series, we’ve covered how to create a bulletproof strategy for your business.

(If you missed the first two parts, check them out here:)

Link to Part 1

Link to Part 2

So, you’ve created your rock-solid plan and know exactly how to take over the world. Well, maybe just your industry. Perfect.

But here’s a little secret…

No matter how solid or well-organized your strategy is, it’s worthless unless you act on it.

It’s time to take your master plan and put it to work. so,  Let’s talk execution.

The Final Step of the Almighty Strategic Pyramid

This is the physical, hands-on part—what I like to call the “dirty work,” but the kind that truly has a massive payoff.

I'm getting tired of this thing too, I know.

Execution comes down to three simple parts:

1. Targets and Initiatives

2. Key Performance Indicators (KPIs)

3. Strategy Map

So, let’s dive right into it.

1. Targets and Initiatives

Targets are the goals you’re aiming for within a specific timeframe.

Similar to checkpoints in a video game, they show you if you’re on track. They help you move closer to the finish line.

Without targets, you’re just running around like a headless chicken—busy but going nowhere!

Here are some examples of solid targets business owners have used:

• “Increase sales by 10% in the next three months.”

• “Launch a new product by May 1.”

• “Increase foot traffic by 30% in the next three months.”

• “Get 30% more sales from email marketing in the next 2 months.”

See how specific these are? They push you but are realistic enough to hit.

So, you have your targets. Now, let’s get practical about how you will reach them.

Its time to talk initiatives.

It all boils down to one question: What exactly will you do to hit those targets? This step is a big part of the dirty work.

You might…

• Run Facebook ads.

• Go door-to-door.

• Run a mail order campaign or an email campaign. 

• Go hand out fliers. 

Make things happen. ACT. ACT. ACT. 

And for the love of the invisible pink unicorn… Make sure whatever you’re doing is actually bringing results. If it’s not, it may be time to go back to the drawing board.

Which leads us to the next point…

Key Performance Indicators (KPIs)

Many business owners spend thousands on plans and promotions. But here’s the kicker…

Most have no clue if what they’re spending money on is actually working. It might be working, or it might not. Who knows?

So, how can you be sure an investment is worth it?

You need a specific number (KPI) to show if you’re on track. And trust me, a 3rd grader could figure this out.

Imagine spending 600$ on ads. You never check the results or analyze the data. You just cross your fingers and hope for the best.

Checking your results shows you what works and what doesn’t, its literal proof. You will make smarter decisions guaranteed.

• How many sales did the campaign bring? One? A thousand? A million? 345.

• What’s the return on investment?

• How many new customers?

What’s the number? We need a number. Give me a Numbeeerrrrrr. NUMBERRRRRRRR. Hopefully, I drilled that into your skull.

If we’re spending $600 on ads and only making back $60………

Why even run the ads?

If things aren’t working, we adjust. Go back, refine, and relaunch until you’re seeing results. It happens alllllllllllll the time.

Your Strategy Map

I’ve quoted this before so bear with me:

“Public sentiment is everything. With it, nothing can fail; against it, nothing can succeed.” — Abraham Lincoln

Your team needs to understand the plan. They have to know what’s happening and what’s expected of them. Everything will move smoother and faster.

So how do you do this?

You create a clear visual plan.

No need to be a top-level designer; keep it simple. It can be a basic PowerPoint slide, a quick sketch—whatever works.

The goal here is to get everyone on the same page. A solid way to do this is by holding a weekly meeting.

Here are some points to cover:

• Kick things off with what’s working well to keep it positive.

• Highlight what still needs work and set deadlines.

• Reward people when they hit their targets (money motivates people—it’s no secret).

• Encourage feedback so everyone feels involved and valued.

So you’ve made it to the end of this series.

You now have the tools to plan for almost anything. In life and in business, having a solid strategy—and knowing how to bring it to life—is one of the most valuable skills a business owner can have.

From here on out, you’re done playing the guessing game. Surprises? You’ll be ready. Detours? You’ll adapt. You’re in control.

You’re not a gambler. You’re a business owner. With a rock-solid plan.

So, roll up your sleeves, execute with grit, and take your business to places most only dream of.

Talk soon,

Jorge