Many people start a business after an "entrepreneurial seizure."

It goes like this:

They watch their boss and think, “If he can run a business, why can’t I? He’s not that smart. Why am I working for him? I can make all the money. I’m out.” And they quit.

But here’s the thing…

Most people don’t realize how complex things are about to get.

They start a business with no strategy, no plan. Slap a logo on a website, and off they go.

And here’s the hard truth : 

Most businesses fail in the first year. It’s waaaaayyyyyyy more complicated than it looks.

Why Every Successful Business Needs a Strategic Pyramid (and What It Does) to Guarantee Success

So,

How do you ensure your business sticks around for the long run?

You strategize.

When you do, you’ll see your business for what it truly is: Its strengths, weaknesses, and growth potential. You’ll react before things go downhill.

A strategic pyramid is a simple framework to organize your business from top to bottom.

Think of it as your map. Always there to guide you. It tells you exactly where you stand and what to do next. 

It’s divided into three important sections:

Purpose, Strategy, and Execution. Here it is :

And trust me, its not as complex as it Looks.

For now, let’s focus on the top section, Purpose—because you need to know why your business exists and what it's really about.

How to Clearly Define Where You’re Taking Your Business:

YOUR VISION:

Every business needs a clear vision. It’s where you see it in a few years, the end result you’re after.

Ask yourself:

Do you want to be a mid-market player?

Compete with billion-dollar companies?

Open two local shops or launch an online store?

Make enough money to replace your 9-5?

Your vision sets the direction. It’s your north star. Without it, you’re lost.

This is simple but crucial. Grab a pen and paper, and get yours down.

VALUES:

These are your “house rules.”

They rarely change. They define the character of your business and everything that’s involved.

It could be hard work, great quality, attention to detail—you decide. It’s yours. You’re the captain of your ship.

Your values guide your decisions, even when things get messy. And trust me, they will.

YOUR MISSION:

Keep it simple.

It can be as straightforward as “help as many people as possible with our service.”

Or

“We’re here to make money!”

Let’s keep it real. We’re all in this for money.

No need to pretend otherwise.

The key is getting your team on board with your mission.

Money motivates people, and that’s okay. This is well known.

Lincoln once said:

“Public sentiment is everything. With it, nothing can fail; against it, nothing can succeed.”

So,

Set your Vision, Values, and Mission clearly.

If you’re serious and want to guarantee the success of your business, this is where to start.

Once you lock these in, everything else—strategy and execution—becomes a whole lot easier.

Talk soon,

Jorge